Ongoing, multi-faceted coverage built brand awareness and credibility for Paris Baguette, crafting a compelling story that ultimately supported a million-plus-viewer television placement.

With a comprehensive development strategy centering content, PR and paid media, Mainland built a compelling story, ultimately catching the eyes of Fox & Friends’ producers and landing The Melting Pot a three-hour national television spot.

The global bakery cafè brand became well-known overseas. With the help of Mainland, it increased brand awareness and drove impressive growth in North America, too.

After slowing franchise development efforts to focus on protecting existing franchise owners during the pandemic, The Melting Pot leveraged full-circle public relations, content marketing and digital ad strategy to relaunch growth.

With very little resources for franchisees to position their stories to consumers, Christmas Decor franchisees use ESTATENVY to position and message their stories, building excitement in customers before they inquire.

Through a blend of content marketing, PR, digital initiatives and strategic consultation, Mainland rejuvenates Lightbridge Academy’s franchise momentum, placing them at the forefront of early education and child care franchising.

Mainland’s consistent and versatile PR approach showcases Right at Home as both an industry-leading franchise opportunity and a thought leader in the realm of senior caregiving.

Armed with content and earned PR placements, Mainland ensures the supplemental learning franchise is properly highlighting its unique offering in a challenging marketplace.

Mainland’s comprehensive franchise assessment and holistic marketing strategy revived the chicken franchise’s development momentum, propelling the brand’s presence in targeted markets and significantly driving franchisee interest.

Workout Anytime recognized that there was still room to expand in untapped markets where other gyms were already sold out — it just needed to find the right franchisees to make this kind of continued growth happen and the right stories to resonate with them.

Vice President of Franchise Development Eric Martin believes the No. 1 thing that sells a brand is its franchisees’ stories.

Even with impressive momentum, the brand recognized that there was still room to expand in untapped markets—it just needed to get its message in front of the right franchisees to make this kind of continued growth happen.

By focusing on best practices and illustrating the brand’s rich people stories, Mainland created a compelling website that helps prospective buyers complete their due diligence and encourages them to inquire.

By helping identify the brand’s true target persona, developing robust owned content, and amplifying that content through earned and paid media strategies, Mainland has helped drive franchise growth and consumer awareness for Wings and Rings.

By sharing the stories of the people behind the brand, Mainland has helped Mosquito Joe grow from one territory to more than 335 nationwide by securing consistent, compelling media coverage.

In its first year of franchising, Big Blue Swim School has partnered with multi-unit, multi-brand franchisees to grow its national footprint, thanks to strategic content marketing strategy and execution from Mainland.

The BBQ franchise wanted to grow outside of its home state of New York, so Mainland started telling its story in markets across the country.

Mainland helped the emerging brand define its target audience and craft personal stories designed specifically to appeal to that audience.

By aligning the better-burger brand’s consumer and development marketing strategies, Mainland helped MOOYAH establish itself as a premier player in the crowded burger segment.

By securing hundreds of media interviews and placements for the supplemental learning brand and highlighting its uniquely lucrative offering in a challenging marketplace, the content marketing agency kept the legacy brand’s growth moving forward.

In 2020, Wireless Zone donated its millionth backpack to students in need, and Mainland secured $285,000 in PR value to support the campaign.

After first establishing it’s why you/why now and building out a strategic franchise marketing plan, the PR and marketing firm secured $680,050 worth of third-party placements to support the breakfast-and-lunch franchise’s rapid growth strategy.

In less than two years, Mainland secured media placements worth more than $2.2 million in PR value and more than $640,000 in ad value for the emerging franchise brand.

Mainland has created a range of highly visual and interactive marketing campaigns for the building-product manufacturer, resulting in hundreds of thousands of engagements.

Through key placements, including an appearance on Undercover Boss, Mainland has helped the iconic drive-thru brand sell an average of 80 units per year.

The decorative concrete franchise has partnered with franchisees to grow its national footprint, thanks to a strategic content marketing strategy and AMPD campaign from Mainland.

Christmas Decor knew it was dark times for many Americans, so it sought out a PR partner that would help them shine bright.

Mainland’s PR strategy secured the better-breakfast brand high-profile media placements worth more than $75,000 in ad value.

With better targeting and a less-is-more approach, the national damage appraisal chain was able to increase email open rates and engagement almost immediately, bridging its marketing method with PR, social media and advertising initiatives.

By executing a B2B PR strategy for Pool Scouts, Mainland was able to secure dozens of media placements and drive interest from entrepreneurs looking for a lucrative business opportunity amid the COVID-19 pandemic.

When the legacy BBQ franchise was struggling with its image, Mainland secured more than $7 million worth of PR to tell a positive new story for the brand.