Positioning Stories, Amplifying and Helping Win Sales Goals
We have you Covered.
Since 2008, Mainland has worked with franchise brands to:
Position stories for both consumer and franchise
Amplify reach through: Public Relations, Digital Marketing & our publications
Strategy & Coaching
How We Help Tech Brands Strategize Growth
How We Help Tech Brands With Building Content
How We Help Home Brands With Creative, Social Media & Content Marketing
In order to win, social media and content marketing need to work together – along with other marketing initiatives – with consistent messaging, clear positioning and a strategy to take those messages and apply them to the applicable channels. Having a consistent voice and eye-catching imagery on social media is critical to the success of any brand, but in the tech space, it’s important to not only develop and share content, but to make sure that content is being seen by the target audience, whether that is consumers, clients, potential clients or stakeholders. We also develop strategic digital marketing campaigns to surface our stories in the places the target audience lives, from LinkedIn to Facebook to Google and more. All social media platforms operate differently, and there is no one-size-fits all strategy for how to market your content, but we are constantly working with our clients to:
Ignite a two-way conversation
Too many brands focus on simply shouting brand copy at their audiences. The world is inundated with advertising messages, and the way to cut through the clutter is by sharing content to start a dialogue. No matter the audience, your message is directed at a person – whether that’s a consumer or a potential buyer – and we need to create stories that will resonate and prompt the audience to engage.
Now that we have our stories, we have to get them in front of your target audience. We do that in a number of ways, one of which is pitching the story to relevant industry publications. But that’s just the first step. We leverage all content – owned and earned – to develop digital marketing campaigns that are highly targeted to people who are the most likely to engage, share and convert.
Identifying the audience is the critical first step in content marketing. We have to define our targets before we can build content that speaks to them.
With the knowledge of who our audience is, and the content we want to share with them, we then identify the appropriate channels to deliver our message.
With the audience, message and channels identified, we develop strategic campaigns that make the best use of your budget.
We leverage technology through our publications, 1851 Franchise and Estatenvy, offer a credible third-party platform to house your content.
We know the above isn’t necessarily rocket science, but so few brands (and even fewer agencies) are doing content marketing this way. The cornerstones of our business are strategy, process, results and data – none of which can operate on their own. We use this framework to power our approach to creating impactful campaigns that drive engagement and conversion.
We work with consumer survey, shopping and rewards app Qmee, on creative strategy, creative design, social media content and paid strategy and execution. We build timely, relevant content, including the creation of Qmee’s mascot, Oinq, designed to get the user to engage – whether that’s downloading the app, sharing their earnings or engaging in the Qmee online community.
PR, Digital Marketing, Analytics & Reporting
How We Help Technology Brands
With Franchise Development Marketing
For our tech clients, we develop a strategic public relations plan to secure coverage in the publications that are read by and are important to the relevant industries. We dive deep into the founding story to uncover the “why this brand” and “why now,” as well as find rich human interest stories within the brand. We position company executives as thought leaders on the technology landscape, offering commentary on industry trends and jumping on relevant news stories to provide expert insight. To provide validation, we work with our clients to develop case studies that showcase how a client utilized their technology solutions to the benefit of the business. Every brand is different – and we tailor our PR approach to each brand to ensure that we are positioning the brand properly to resonate with both media and prospective customers.
We developed a strategic PR campaign for Kallpod, an electronic device used by restaurants and hotels to drive incremental revenue and improve operations, about its partnership with a Chick-fil-a franchisee. Our focus was on national media and trade publications to build awareness from potential investors and prospective clients. Our coverage directly led to new partnerships with many multi-unit restaurant brands. A few of our wins: