There are a million agencies out there. Thus, picking the right one becomes more challenging. We have studied, extensively, why brands leave one marketing consultancy and stay with another. We feel as if we have taken the proper steps to nail this. How?
We have invested in the operations of our remote model, in our ongoing training, in the implementation of Traction/EOS within our four walls, in our recruiting, and in sustaining talent and creativity.
At Mainland, we are looking for a forever relationship (Your Last Agency). Thus, our services are very customizable and scalable. Our capabilities are full-service/one-stop as well, giving you the comfort that we can, indeed, connect the communications silos and maximize your budget. Our services span:
1. Strategy & Coaching
Within the strategy and amplification process, we have proven that when a campaign is connected across all of your storytelling target points (Website, social, digital, content, PR, and marketing — paid & owned), you have a better chance of impacting the right buyer with the right amount of impressions. Remember: Brands don’t sell brands, people do.
Mainland offers for strategy & consultation:
- The Big Idea
- B2B Sales Strategy
- Brand Assessment
- Sales Strategy & Coaching
- FranX & Franchise Growth Mastermind
2. Content Creation
At Mainland, we’re not just writers. We’re also publishers. That means we can take your stories and publish them in one of our custom trade magazines and content marketing platforms alongside best-in-class journalistic reporting on the news and issues affecting specific industries, providing your stories with the same trusted, authoritative voice that has earned each of our publications a wide readership of industry professionals. We’ll work with your team to find the best stories and put them in front of the right audiences.
Additional services include:
- Video Storytelling Production
- Social Media Strategy & Management
- Web Design & Development
We’re not just writers. We’re also storytellers.
- Content Marketing & Production
- White Paper Development
- Owned & Custom Publications
- Video Storytelling
- Social Media Strategy & Management
- Web Design & Development
This is where our secret sauce gets put into play — media relations. We are confident that our team can book a higher quantity and better quality of press than any other agency. Why? Mainland was built by former journalists who know a crucial secret: Journalists hate publicists. Most agencies also fail to show you a pathway for what to do with your great stories and PR.
Armed with the right owned asset, our media relations team secures earned media coverage to add credibility and build an audience.
Great PR moments should happen around:
- Signings (shows commitment by investors and can seed the market)
- Openings (shows that you can get the units open)
- Milestones (year anniversaries and even resales)
- Trade/National (to establish credibility)
- Consumer (Franchisees will want to see the beauty of the consumer story)
How we further support brands with public relations:
- B2B/B2C Public Relations
- National Public Relations
- Local Public Relations
- Influencer/Blogger Partnerships
4. Digital Marketing
Mainland’s team of digital marketing experts will design a campaign that leverages the most applicable digital advertising tools for your campaign to produce the biggest bang for your buck. Through the strategic deployment of Facebook ads, pay-per-click ads, remarketing and SEO, among other resources, we’ll make sure your campaign finds the right audience and stays in front of them. But here’s the kicker: we’ve got an extra tool. Beyond traditional digital advertising resources, Mainland gives you access to AMPD, our proprietary targeting tool that allows us to take any campaign one major step further, beyond the audiences you’re already reaching, by targeting specific personas through strategic digital advertising placements.
We’ll help you market more purposefully to both new and existing audiences.
- Social Media Marketing
- Search Engine Marketing
- Remarketing and SEO
- Access to 1851 AMPD
5. Analytics & Reporting
Maybe your marketing strategy is already working. Maybe it isn’t. Either way, do you know why? Are you sure? Do you know why your opportunity seems to resonate more with audiences in one market than in another? Why do leads tend to come in on one particular day of the week? Why is the same messaging more effective on one platform over another? Do you know what all of these things say about who you are reaching, who you aren’t reaching and what your audience wants from you?
The answers to all of the above questions are in your data. But to reveal them, you need to A) properly collect that data, and B) know how to make sense of it. No easy feat. That’s why Mainland has built a robust digital infrastructure around all of our marketing and communications efforts to gather troves of data, make sense of that data and adjust our strategy accordingly.
We offer a technology dashboard that gives brands a view into owned and paid activities.
- Google Analytics
- Monthly Data Reporting
- Identify and Leverage Trends
After pitching some decidedly forward-thinking ideas to deaf ears, Nick was fed up with the PR world’s refusal to embrace a changing communications landscape. Social media was a fad, his boss told him, and digital publications couldn’t compete with their print counterparts. Nick disagreed. That was Nick’s why.
So, in 2008, Nick struck out on his own and built a small consulting firm called No Limit Media Consulting. Drawing from a career in journalism and public relations, Nick imbued his company with a spirit of innovation and modernization and a dedication to compelling storytelling that continues to drive the business today.
Today, our Why Now is built from our integrated approach, scalable pricing model, and a service delivery unlike any other agency.
Our Core Values
Culture of Respect
Give a Shit
Anything is Possible
Meet our Leadership Team
With talent, in our ongoing training, in the implementation of Traction/EOS within our four walls, in our recruiting, and in sustaining talent and creativity.
Where WE WORK
Before 2020 we had a 50-person office in downtown Chicago. But then things changed. So, we changed. We decided to hire talent where talent was. We expanded our borders which allowed us to scale our team at a different pace and level.
What Clients are saying
We started with 6 restaurants. We wanted to get the name out there, and we doubled in size in the last two years. We have 12 restaurants right now, we’ll be 15 by the end of the year… and we have 63 restaurants sold."
Hello Mainland, the whole team, really took the time to get to know us, what we were trying to do, find our voice, and is representing us in the way that we want to be represented.”
Mainland has helped us grow by making us more famous, simply put…. We’ve seen an explosion of the attention that we’ve gotten, even as a regional brand."
More so than an extension of our team, they are a part of our team…. Whatever goals that we want to obtain, they are there to help us out…. I think that’s what makes it a special relationship. They have a vested interest in the brand."
Trusted by hundreds of brands