The Industry’s Leading Content Marketing Solution for Franchising

We work with brands to help build a unique marketing experience.

ABout 1851 Franchise

1851franchise.com was created in 2012 as a platform to share news about the franchise industry. Over time, the monthly readership has grown to more than 300,000 franchisors, franchisees and prospects. In its 10 year history, 1851 has evolved to become the industry’s most comprehensive content marketing and franchise development solution.

The publication

1851’s experienced writers follow journalistic best practices to produce timely and relevant content that resonates with both franchisors and franchisees. From tips on how to kickstart franchise sales and how to decipher an FDD to feature stories about franchise executives and profiles of successful franchisees, 1851’s editorial focuses on the people behind the franchise industry.


Hello by Mainland: A content marketing technology solution that allows brands to create, publish, promote and measure their stories and effectiveness.
Each brand that engages with 1851 receives a dedicated page that features SEO-rich, longform feature stories about the people driving the brand’s growth and success, designed to appeal to potential franchisees. Because the content is hosted on a third party industry publication, the brands earn instant credibility.

Telling a brand story on its owned website is not enough. Prospective franchise owners are looking for third-party content and franchisee testimonials to learn about a brand before they reach the point of inquiry. Using 1851’s AMPD technology, brands can drive informed traffic from the right candidates to read these great human interest stories, based on specific demographics and target markets. .

what you get

Custom Landing Page

On the front end of the magazine, we focus on bringing in qualified, focused readers into the funnel. We do this through unpaid editorial that covers the complete industry. Then, we guide them to your brand.

Custom Content

Then, we start to build your why you/why now through content, video, research and aggregated media coverage. Your active newsroom will give your brand audience news and information designed to motivate them as they become comfortable with the idea of working with your brand.

Aggregated Content

A branded newsroom would not be complete without other stories created by journalists. We aggregate important news from other media sources. This is valuable for a few reasons. First, we can link directly to your site, thus, when we amplify the story, we can guide the user directly to the next step – inquiry. Second, this extends your credibility. Third, we can add to existing press coverage – a quote, video, update. We can also take articles you wish you would have been included in, and add you to the story.


Then, armed with great content, we identify your target personas and target markets and amplify your content through Google, Retargeting, Facebook and LinkedIn. This builds excitement with your ideal audience.

CRM Integration

Then, we integrate into your sales process. This could be drip campaigns, counter content, marketing collateral, or as simple as your own internal magazine (the newsletter of today).

Social Distribution

The, we tap into your brand’s distribution sources to increase the readership of your content. This could be shared on your Facebook or LinkedIn pages, or, even on your Website through our news widget tool.

Real Time Analytics

And then comes arguably the most important features – data. Through measurement and data, we can get a sense of what content has the highest engagement, what demographics are engaging with the content, where they are, what days they read your content and more. And then, we give you AMPD data through our API integration with Google, LinkedIn and Facebook – for real time data on your ad campaigns (in addition to the monthly reporting feature).

Strategic Account Manager

Most tech platforms stop there. We didn’t. We integrated humans back into the process. Why? Business development is tough, thus, we want to make sure you are armed with someone to help you identify your goals and create action plans to help you solve them. And then, we build velocity – spreading your story around the Web so that targets can find your why you/why now, use your content for getting-comfortable, and engagement/act on your brand goals.
Rocket Fuel for Your Brand's Growth

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