A Targeted Strategy for Brand Growth
We have you Covered.
Mainland has worked with home brands in a variety of segments — from home staging to movers to pest control — to position those brands for large scale growth. We strategize creative B2B and B2C marketing campaigns, create impactful content and amplify the reach of those efforts through:
Our own publication, Estatenvy, speaks directly to a range of key audiences for home brands.
Strategy & Coaching
How We Help Home Brands Position Their Marketing
For real estate agents selling a home, what is the demographic makeup of the area and how has it shifted? Is it family-friendly or built for upwardly-mobile singles? For real estate companies looking for clients, what is your niche? Do you specialize in selling studio apartments in Brooklyn or multi-million dollar mansions in Malibu? For brands selling a product or service related to the home, who is the decision maker? Who has traditionally been your buyer and what other demographics might be interested but just don’t know about you yet? Identifying your niche and the people who are most likely to be interested in your properties, your services or products is a critical first step.
Once we know who we’re talking to, we have to strategize the right content to appeal to them. We have to uncover the real story — what will resonate with the target audience? To do that, we have to dig deep into both the personal stories and the data to develop the right content. We need to determine what makes a home, agent, product or service stand out, whether that’s a rich personal backstory, customer case studies or pure data that shows proof-of-concept. We then take this expertly crafted information and data to package the right stories with the right creative assets.
We have helped home brands like
How Estatenvy Provides The Perfect Platform For Home Brands
By covering everything from interior design trends and hot markets for real estate to profiles of industry up-and-comers and successful agents, Estatenvy has built a readership of not only homeowners, but potential home buyers and sellers that real estate companies, agents and brands in the home industry can tap into to tell the right stories to the right targets.
With Data & Analytics
How We Help Home Brands With Creative
How We Help Home Brands With Creative,
Social Media & Content Marketing
Here’s how we apply those crucial components to our strategy:
Through Digital Advertising:
Our social media strategy in action:
For AZEK, Mainland has developed a series of impactful social media campaigns targeting consumers, contractors and dealers. In each campaign, we educate the audience on the benefits of alternative decking, trim, rail, pavers, porch and molding. With monthly content calendar creation, development of social media design assets, community management, contest and campaign ideation and management and trade show presence promotion, Mainland has grown the footprint of each social platform significantly.
- More than 56,052 engagements
- More than 15,110,007 impressions
- More than 77,603 links clicked on Twitter, Facebook and Instagram.
How We Help Home Brands With Website
We are experts in creating the best user experience and most important content needed for an impactful website that drives results. Regardless of the target audience or the intended behavior, we have worked with many brands to create compelling websites that are optimized for conversions. Some key areas we highlight on service brands’ websites:
- Why this brand, why this industry, why now.
- Depth and experience of leadership
- Growth and vision for the future
- Human interest content that drives users to engage
PR, Digital Marketing, Analytics & Reporting
How We Help Home Brands
With Franchise Development Marketing
A lot of agencies consider “doing PR” to be drafting a few press releases, blasting them out to a database and crossing their fingers for results. We take the opposite approach. We dig into a brand and uncover every possible angle that could be considered newsworthy. We don’t just ask our clients what they’re doing, we proactively create stories with a focus on the humans behind the brand. We create strategic quarterly plans of the stories we want to tell to the media. But we don’t stop there. We tap into the news to position our clients as experts on timely subjects, develop trends, leverage data and position our clients as thought leaders in their respective spaces.