By Mainland

A content marketing technology solution that allows brands to create, publish, promote and measure their stories and effectiveness.

What is Hello by Mainland

First, we are the influencer. Then we influence your brands awareness. Then we build a brand page for research.

We are disrupting communications by creating customized publications with customized audiences on a proprietary platform. To disrupt, you must go all in. This is why we didn’t stop at just creating a two-pronged solution – we created a tool that takes all of your brand ingredients, mixes them together, and gives you the best chance to influence new prospects to engage.

Brands Have challenges

The way people research opportunities has changed, and your website simply isn’t enough anymore. Prospects are looking for third party validation that they can count on to help them narrow down their options and eventually make the right decision. Thus, we built publications that bring readers in and helps them research the right brand for them through our Main Site & Brand Page experience.

Our Publications:

Hello by Mainland has Solutions

One platform to run all of your digital marketing! Simply put, our publications and digital marketing solution are geared at helping you gain lift. You have growth goals, but have you bridged your marketing deployment to maximize reach to your targeted audience? We help you identify your ideal targets, define your why you/why now (your clear positioning), deploy that messaging to that identified audience, measure the effectiveness – and adjust.

Everything is fluid – meaning, you can use it as much or as little as you want. If you want more content, you can scale up – if you want less content, you can scale down. If you want to enhance your reach, you spend more; if a campaign doesn’t work, you slow down the spend.

Hello by Mainland Dashboard

Clients can create, publish, promote and measure content. The dashboard is integrated with Google, Facebook and LinkedIn for active data reports on ad performance for peak transparency. Here’s how it works:

With Content

Although you engage us to create content for you, you can still create content on your own. Our user-friendly interface walks you through each step of the process to publish a story on your brand page.

With Amplification

On the backend of 1851, we are dialed into the APIs of Facebook, LinkedIn and Google – providing you with a single login/management system that gives you a real time glimpse into your digital performance.

With Technology

New enhancements are always in the works, providing you with the industry’s most robust sales and marketing solution. From cross-domain tracking to data and insights, 1851 has defined itself as an influencer and as a progressive technology solution.

With Data & Analytics

What stories are resonating best with the audience? Are people engaging with the content and going to your Website? Are prospects using the newsroom for due diligence. Part of the 1851 magic is the blended approach of people and technology.

Building your buzz factory

We will take your brand on a storytelling journey that takes your why you/why now and amplifies it to the right people in the right markets. Through technology, we give you a branded marketing experience unlike anything else out there. How?

We Find the Right People in the Right Market

We Introduce Them to Franchising
We Introduce Them to Your Brand
We Amplify Your Story to Reach Similar Prospects
We Analyze the Data to Inform Strategy

what you get

Custom Landing Page

On the front end of the magazine, we focus on bringing in qualified, focused readers into the funnel. We do this through unpaid editorial that covers the complete industry. Then, we guide them to your brand.

Custom Content

Then, we start to build your why you/why now through content, video, research and aggregated media coverage. Your active newsroom will give your brand audience news and information designed to motivate them as they become comfortable with the idea of working with your brand.

Aggregated Content

A branded newsroom would not be complete without other stories created by journalists. We aggregate important news from other media sources. This is valuable for a few reasons. First, we can link directly to your site, thus, when we amplify the story, we can guide the user directly to the next step – inquiry. Second, this extends your credibility. Third, we can add to existing press coverage – a quote, video, update. We can also take articles you wish you would have been included in, and add you to the story.


Then, armed with great content, we identify your target personas and target markets and amplify your content through Google, Retargeting, Facebook and LinkedIn. This builds excitement with your ideal audience.

CRM Integration

Then, we integrate into your sales process. This could be drip campaigns, counter content, marketing collateral, or as simple as your own internal magazine (the newsletter of today).

Social Distribution

The, we tap into your brand’s distribution sources to increase the readership of your content. This could be shared on your Facebook or LinkedIn pages, or, even on your Website through our news widget tool.

Real Time Analytics

And then comes arguably the most important features – data. Through measurement and data, we can get a sense of what content has the highest engagement, what demographics are engaging with the content, where they are, what days they read your content and more. And then, we give you AMPD data through our API integration with Google, LinkedIn and Facebook – for real time data on your ad campaigns (in addition to the monthly reporting feature).

Strategic Account Manager

Most tech platforms stop there. We didn’t. We integrated humans back into the process. Why? Business development is tough, thus, we want to make sure you are armed with someone to help you identify your goals and create action plans to help you solve them. And then, we build velocity – spreading your story around the Web so that targets can find your why you/why now, use your content for getting-comfortable, and engagement/act on your brand goals.


Resources to help you on your franchise journey

How to Leverage State-by-State Economic Information for Successful Franchise Growth

1851 Publisher Nick Powills explains how franchisors and franchisees can tap into ALEC-Laffer’s economic report to make informed decisions about expansion.

Watch the Video
How To Buy A Franchise

How To Buy A Franchise:
In this white paper, we guide you through how to navigate the process of franchise buying.

download here
How To Win At Franchise Development Marketing

Everything you need from the basics of how to tell your brand’s story to how to build a next level franchise development website.

download here
The Book Of Franchise Brokers

The Book Of Franchise Brokers:
From seasoned veterans to rising stars, these brokers represent a diverse cross-section of the movers and shakers impacting the franchise industry.

download here
How To Sell A Franchise

How To Sell A Franchise:
Evaluating Your Franchise Assets, Marketing Your Opportunity, Managing the Lead and Setting Growth Goals.

download here
1851 Growth Club

Helping you grow, buy, sell with confidence

Whether buying your first franchise or building your portfolio, 1851 Growth Club will guide you through the buying process with honesty and integrity.

Rocket Fuel for Your Brand's Growth

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