Armed with content and earned PR placements, Mainland ensures the supplemental learning franchise is properly highlighting its unique offering in a challenging marketplace.

Vice President of Franchise Development Eric Martin believes the No. 1 thing that sells a brand is its franchisees’ stories.

By focusing on best practices and illustrating the brand’s rich people stories, Mainland created a compelling website that helps prospective buyers complete their due diligence and encourages them to inquire.

By sharing the stories of the people behind the brand, Mainland has helped Mosquito Joe grow from one territory to more than 335 nationwide by securing consistent, compelling media coverage.

In its first year of franchising, Big Blue Swim School has partnered with multi-unit, multi-brand franchisees to grow its national footprint, thanks to strategic content marketing strategy and execution from Mainland.

Mainland helped the emerging brand define its target audience and craft personal stories designed specifically to appeal to that audience.

By securing hundreds of media interviews and placements for the supplemental learning brand and highlighting its uniquely lucrative offering in a challenging marketplace, the content marketing agency kept the legacy brand’s growth moving forward.

In 2020, Wireless Zone donated its millionth backpack to students in need, and Mainland secured $285,000 in PR value to support the campaign.

In less than two years, Mainland secured media placements worth more than $2.2 million in PR value and more than $640,000 in ad value for the emerging franchise brand.

Mainland has created a range of highly visual and interactive marketing campaigns for the building-product manufacturer, resulting in hundreds of thousands of engagements.

The decorative concrete franchise has partnered with franchisees to grow its national footprint, thanks to a strategic content marketing strategy and AMPD campaign from Mainland.

Christmas Decor knew it was dark times for many Americans, so it sought out a PR partner that would help them shine bright.

With better targeting and a less-is-more approach, the national damage appraisal chain was able to increase email open rates and engagement almost immediately, bridging its marketing method with PR, social media and advertising initiatives.

By executing a B2B PR strategy for Pool Scouts, Mainland was able to secure dozens of media placements and drive interest from entrepreneurs looking for a lucrative business opportunity amid the COVID-19 pandemic.