Ongoing, multi-faceted coverage built brand awareness and credibility for Paris Baguette, crafting a compelling story that ultimately supported a million-plus-viewer television placement.

With a comprehensive development strategy centering content, PR and paid media, Mainland built a compelling story, ultimately catching the eyes of Fox & Friends’ producers and landing The Melting Pot a three-hour national television spot.

The global bakery cafè brand became well-known overseas. With the help of Mainland, it increased brand awareness and drove impressive growth in North America, too.

After slowing franchise development efforts to focus on protecting existing franchise owners during the pandemic, The Melting Pot leveraged full-circle public relations, content marketing and digital ad strategy to relaunch growth.

Mainland’s comprehensive franchise assessment and holistic marketing strategy revived the chicken franchise’s development momentum, propelling the brand’s presence in targeted markets and significantly driving franchisee interest.

By helping identify the brand’s true target persona, developing robust owned content, and amplifying that content through earned and paid media strategies, Mainland has helped drive franchise growth and consumer awareness for Wings and Rings.

The BBQ franchise wanted to grow outside of its home state of New York, so Mainland started telling its story in markets across the country.

By aligning the better-burger brand’s consumer and development marketing strategies, Mainland helped MOOYAH establish itself as a premier player in the crowded burger segment.

After first establishing it’s why you/why now and building out a strategic franchise marketing plan, the PR and marketing firm secured $680,050 worth of third-party placements to support the breakfast-and-lunch franchise’s rapid growth strategy.

Through key placements, including an appearance on Undercover Boss, Mainland has helped the iconic drive-thru brand sell an average of 80 units per year.

Mainland’s PR strategy secured the better-breakfast brand high-profile media placements worth more than $75,000 in ad value.

When the legacy BBQ franchise was struggling with its image, Mainland secured more than $7 million worth of PR to tell a positive new story for the brand.