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How to Leverage State-by-State Economic Information for Successful Franchise Growth
1851 Publisher Nick Powills explains how franchisors and franchisees can tap into ALEC-Laffer’s economic report to make informed decisions about expansion.
Watch the VideoHow To Buy A Franchise
How To Buy A Franchise:
In this white paper, we guide you through how to navigate the process of franchise buying.
download hereHow To Win At Franchise Development Marketing
Everything you need from the basics of how to tell your brand’s story to how to build a next level franchise development website.
download hereThe Book Of Franchise Brokers
The Book Of Franchise Brokers:
From seasoned veterans to rising stars, these brokers represent a diverse cross-section of the movers and shakers impacting the franchise industry.
download hereHow To Sell A Franchise
How To Sell A Franchise:
Evaluating Your Franchise Assets, Marketing Your Opportunity, Managing the Lead and Setting Growth Goals.
download here How to Start the Process of Buying a Franchise: A Comprehensive Guide
Navigating the vast landscape of franchise opportunities can be overwhelming, which is why first-time buyers need to do their due diligence when they decide to buy a franchise.
Watch the VideoHow to Define Your “Why You, Why Now”
How to define your identity as a company and how to help people understand why now is the time to get involved.
Read This StorySelling Franchises, Growing Franchises, Building Franchises
Whether you are an aspiring franchise candidate, a dedicated broker or a franchisor looking for guidance, transparency reigns supreme.
Read This StoryWhat Is Winning In Franchise Growth?
How to set goals to ensure winning franchise growth.
Read This StoryWhat is Franchising?
Franchising opens doors to a world of possibilities as long as you are armed with the right knowledge and strategy.
Read This Story Picking the Right Franchise
Picking the right franchise brand is just as much an emotional decision as it is a financial one, but with the proper approach, any prospective franchisee can arrive at the ideal match.
Enroll For FreeHow to Read a Franchise Disclosure Document for the First Time
Wait, It's How Many Pages?!
It’s best to utilize a lawyer’s help in going over this important legal document.
Read This StoryHow to Choose the Right Franchise Brand for You
How to Narrow Down Your Options and Choose the Right Franchise Brand for You
Choosing a franchise brand can be overwhelming. Here are several tips for narrowing down your choices.
Read This StorySo, You Want To Buy a Franchise?
So, You Want To Buy a Franchise? Here Are Some of the Basics You Need To Know.
Find the facts, guidance and explanations of common misconceptions about time, money and support that will better inform your decision.
Read This StoryHow to Buy a Franchise: Don’t Go At It Alone
Don’t Go At it Alone: The People Who Can Help You Buy a Franchise
If you’re ready to take the plunge into franchising, there are people who can help.
Read This Story Tired of Franchise PR Agencies Not Doing What They Say They Are Going To Do?
Tired of Franchise PR Agencies Not Doing What They Say They Are Going To Do?
At Mainland, we avoid the common agency conundrum of overpromising and underdelivering (commitments exceeding outcomes). Here’s a look at how we do it.
Learn MoreWhy You Are Not Getting Value Out of Your Franchise Marketing Agency
Why You Are Not Getting Value Out of Your Generalist Franchise Marketing Agency
To get value out of your franchise marketing agency — similar to getting value out of a team — you have to look at them as a part of your team, and you have to give them the assets to win.
Learn MoreThe Value of PR: Hint, Not All PR is Good PR
The Value of PR: Hint, Not All PR is Good PR
PR can be incredibly difficult to evaluate, but here are some of the ways our media relations team secures earned media coverage to add credibility and build an audience.
Learn MoreSticks and Stones: Building Entrepreneurial Success from Life’s Struggles
Our Founder Wrote a Book
When deciding that you are ready to own your success, you will find that your personal and business lives will mix well together.
Buy It On AmazonThe Tools You Need to Grow Your Franchise Business Are Here
The Tools You Need to Grow Your Franchise Business Are Here
We are on a mission to delight our clients and will continue to do so by pushing disruption and innovation.
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Analytics & Reporting Case Study
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How Mainland Leveraged Kallpod’s Partnership with Chick-fil-A to Drive Leads and Deals for the Tech Brand
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How Mainland Utilized Targeted Look-Alike Campaigns to Generate Meaningful Leads for Workout Anytime
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Ongoing, multi-faceted coverage built brand awareness and credibility for Paris Baguette, crafting a compelling story that ultimately supported a million-plus-viewer television placement.
Read Case study With very little resources for franchisees to position their stories to consumers, Christmas Decor franchisees use ESTATENVY to position and message their stories, building excitement in customers before they inquire.
Read Case study Mainland’s incisive PR strategy and media outreach crafts a compelling narrative for Elevate K-12, spotlighting the brand as a beacon of hope in the face of pressing teacher shortages.
Read Case study Armed with content and earned PR placements, Mainland ensures the supplemental learning franchise is properly highlighting its unique offering in a challenging marketplace.
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