How to Leverage State-by-State Economic Information for Successful Franchise Growth
1851 Publisher Nick Powills explains how franchisors and franchisees can tap into ALEC-Laffer’s economic report to make informed decisions about expansion.
The Book Of Franchise Brokers:
From seasoned veterans to rising stars, these brokers represent a diverse cross-section of the movers and shakers impacting the franchise industry.
How to Start the Process of Buying a Franchise: A Comprehensive Guide
Navigating the vast landscape of franchise opportunities can be overwhelming, which is why first-time buyers need to do their due diligence when they decide to buy a franchise.
Picking the right franchise brand is just as much an emotional decision as it is a financial one, but with the proper approach, any prospective franchisee can arrive at the ideal match.
How to Narrow Down Your Options and Choose the Right Franchise Brand for You
Choosing a franchise brand can be overwhelming. Here are several tips for narrowing down your choices.
So, You Want To Buy a Franchise? Here Are Some of the Basics You Need To Know.
Find the facts, guidance and explanations of common misconceptions about time, money and support that will better inform your decision.
Tired of Franchise PR Agencies Not Doing What They Say They Are Going To Do?
Tired of Franchise PR Agencies Not Doing What They Say They Are Going To Do?
At Mainland, we avoid the common agency conundrum of overpromising and underdelivering (commitments exceeding outcomes). Here’s a look at how we do it.
Why You Are Not Getting Value Out of Your Franchise Marketing Agency
Why You Are Not Getting Value Out of Your Generalist Franchise Marketing Agency
To get value out of your franchise marketing agency — similar to getting value out of a team — you have to look at them as a part of your team, and you have to give them the assets to win.
The Value of PR: Hint, Not All PR is Good PR
PR can be incredibly difficult to evaluate, but here are some of the ways our media relations team secures earned media coverage to add credibility and build an audience.
Sticks and Stones: Building Entrepreneurial Success from Life’s Struggles
Our Founder Wrote a Book
When deciding that you are ready to own your success, you will find that your personal and business lives will mix well together.
The Tools You Need to Grow Your Franchise Business Are Here
The Tools You Need to Grow Your Franchise Business Are Here
We are on a mission to delight our clients and will continue to do so by pushing disruption and innovation.
How Mainland Utilized Targeted Look-Alike Campaigns to Generate Meaningful Leads for Workout Anytime
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Ongoing, multi-faceted coverage built brand awareness and credibility for Paris Baguette, crafting a compelling story that ultimately supported a million-plus-viewer television placement.
With very little resources for franchisees to position their stories to consumers, Christmas Decor franchisees use ESTATENVY to position and message their stories, building excitement in customers before they inquire.
Mainland’s incisive PR strategy and media outreach crafts a compelling narrative for Elevate K-12, spotlighting the brand as a beacon of hope in the face of pressing teacher shortages.
Armed with content and earned PR placements, Mainland ensures the supplemental learning franchise is properly highlighting its unique offering in a challenging marketplace.
