The Industry’s Leading Publication in WEALTH & FINANCE
We work with brands to help build a unique marketing experience.
ABout Stache Cow
Do you ever find yourself attempting to Google financial advice or general finance information only to get stuck in the millions of results that don’t quite address your concern? Us too. That’s not because the information isn’t out there, but because it’s scattered, disorganized and often contradictory. That’s why we started Stache Cow, an inclusive resource for everything financial. Whether you are just starting out your career, accumulating wealth, preparing for retirement or already retired, our goal is to give you answers to every financial question you have.
The publication
Stache Cow’s experienced journalists interview finance experts from a range of industries to produce timely and relevant stories that resonate with a range of audiences, from savings tips to explainers to profiles of some of the biggest names in finance.
THE CONTENT MARKETING TOOL FOR THE FINANCE INDUSTRY
Each brand that engages with Stache Cow receives a dedicated page that features SEO-rich, long-form feature stories about the people, products, and services driving the brand’s success, designed to appeal to prospective and current customers.
Because the content is hosted on a third-party industry publication, the brands earn instant credibility through the voices of Stache Cow journalists. Both brands and prospects alike are looking for great content that is motivating. Brands accomplish this through Stache Cow’s active newsroom approach. Additionally, brands are given a proprietary dashboard where they can manage digital ad campaigns (through Stache Cow’s AMPD program), monitor date, mine data and create content. Stache Cow is the intersection of technology and content – providing brands with an ever-evolving solution for telling their stories to the right audiences in the right markets.
what you get
Custom Landing Page
On the front end of the magazine, we focus on bringing in qualified, focused readers into the funnel. We do this through unpaid editorial that covers the complete industry. Then, we guide them to your brand.
Custom Content
Then, we start to build your why you/why now through content, video, research and aggregated media coverage. Your active newsroom will give your brand audience news and information designed to motivate them as they become comfortable with the idea of working with your brand.
Aggregated Content
A branded newsroom would not be complete without other stories created by journalists. We aggregate important news from other media sources. This is valuable for a few reasons. First, we can link directly to your site, thus, when we amplify the story, we can guide the user directly to the next step – inquiry. Second, this extends your credibility. Third, we can add to existing press coverage – a quote, video, update. We can also take articles you wish you would have been included in, and add you to the story.
AMPD
Then, armed with great content, we identify your target personas and target markets and amplify your content through Google, Retargeting, Facebook and LinkedIn. This builds excitement with your ideal audience.
CRM Integration
Then, we integrate into your sales process. This could be drip campaigns, counter content, marketing collateral, or as simple as your own internal magazine (the newsletter of today).
Social Distribution
The, we tap into your brand’s distribution sources to increase the readership of your content. This could be shared on your Facebook or LinkedIn pages, or, even on your Website through our news widget tool.
Real Time Analytics
And then comes arguably the most important features – data. Through measurement and data, we can get a sense of what content has the highest engagement, what demographics are engaging with the content, where they are, what days they read your content and more. And then, we give you AMPD data through our API integration with Google, LinkedIn and Facebook – for real time data on your ad campaigns (in addition to the monthly reporting feature).
Strategic Account Manager
Most tech platforms stop there. We didn’t. We integrated humans back into the process. Why? Business development is tough, thus, we want to make sure you are armed with someone to help you identify your goals and create action plans to help you solve them. And then, we build velocity – spreading your story around the Web so that targets can find your why you/why now, use your content for getting-comfortable, and engagement/act on your brand goals.