PR AGENCY

1. Strategy & Coaching

Within the strategy and amplification process, we have proven that when a campaign is connected across all of your storytelling target points (Website, social, digital, content, PR, and marketing — paid & owned), you have a better chance of impacting the right buyer with the right amount of impressions. Remember: Brands don’t sell brands, people do.

2. Content Creation

At Mainland, we’re not just writers. We’re also publishers. That means we can take your stories and publish them in one of our custom trade magazines and content marketing platforms alongside best-in-class journalistic reporting on the news and issues affecting specific industries, providing your stories with the same trusted, authoritative voice that has earned each of our publications a wide readership of industry professionals. We’ll work with your team to find the best stories and put them in front of the right audiences.

Additional services include:

• Video Storytelling Production
• Creative
• Social Media Strategy & Management
• Web Design & Development

3. PR

This is where our secret sauce gets put into play — media relations. We are confident that our team can book a higher quantity and better quality of press than any other agency. Why? Mainland was built by former journalists who know a crucial secret: Journalists hate publicists. Most agencies also fail to show you a pathway for what to do with your great stories and PR.

Armed with the right owned asset, our media relations team secures earned media coverage to add credibility and build an audience.

Great PR moments should happen around:

• Signings (shows commitment by investors and can seed the market)
• Openings (shows that you can get the units open)
• Milestones (year anniversaries and even resales)
• Trade/National (to establish credibility)
• Consumer (Franchisees will want to see the beauty of the consumer story)

4. Digital Marketing

Mainland’s team of digital marketing experts will design a campaign that leverages the most applicable digital advertising tools for your campaign to produce the biggest bang for your buck. Through the strategic deployment of Facebook ads, pay-per-click ads, remarketing and SEO, among other resources, we’ll make sure your campaign finds the right audience and stays in front of them. But here’s the kicker: we’ve got an extra tool. Beyond traditional digital advertising resources, Mainland gives you access to AMPD, our proprietary targeting tool that allows us to take any campaign one major step further, beyond the audiences you’re already reaching, by targeting specific personas through strategic digital advertising placements.

5. Analytics & Reporting

Maybe your marketing strategy is already working. Maybe it isn’t. Either way, do you know why? Are you sure? Do you know why your opportunity seems to resonate more with audiences in one market than in another? Why do leads tend to come in on one particular day of the week? Why is the same messaging more effective on one platform over another? Do you know what all of these things say about who you are reaching, who you aren’t reaching and what your audience wants from you?

The answers to all of the above questions are in your data. But to reveal them, you need to A) properly collect that data, and B) know how to make sense of it. No easy feat. That’s why Mainland has built a robust digital infrastructure around all of our marketing and communications efforts to gather troves of data, make sense of that data and adjust our strategy accordingly.