The Industry’s Leading Publication in home
We work with brands to help build a unique marketing experience.
About Estatenvy
ESTATENVY was created in 2017 as a platform to provide current and future homeowners with insights on design and products, purchasing tips, and advice to help make their homes the envy of their neighborhoods. ESTATENVY is part of a network of publications published by Mainland, a content marketing technology company.
The publication
ESTATENVY’s experienced writers follow journalistic best practices to produce timely and relevant content that resonates with home owners, home buyers and industry experts. From tips on how to design the interior of your home to feature stories on those who are experts in design, architecture, and services, ESTATENVY’s editorial focuses on everything the home and the people who help you create those envious moments.
THE CONTENT MARKETING TOOL FOR THE REAL ESTATE INDUSTRY
Each brand that engages with ESTATENVY receives a dedicated page that features SEO-rich, longform feature stories about the people, products and services driving the brand’s success, designed to appeal to prospective and current customers.
Because the content is hosted on a third party industry publication, the brands earn instant credibility through the voices of the ESTATENVY journalists. Both brands and prospects, alike, are looking for great content that is motivating. Brands accomplish this through ESTATENVY’s active newsroom approach. Additionally, brands are given a proprietary dashboard where they can manage digital ad campaigns (through ESTATENVY’s AMPD program), monitor date, mine data and create content. ESTATENVY is the intersection of technology and content – providing brands with an ever-evolving solution for telling their stories to the right audiences in the right markets.
what you get
Custom Landing Page
On the front end of the magazine, we focus on bringing in qualified, focused readers into the funnel. We do this through unpaid editorial that covers the complete industry. Then, we guide them to your brand.
Custom Content
Then, we start to build your why you/why now through content, video, research and aggregated media coverage. Your active newsroom will give your brand audience news and information designed to motivate them as they become comfortable with the idea of working with your brand.
Aggregated Content
A branded newsroom would not be complete without other stories created by journalists. We aggregate important news from other media sources. This is valuable for a few reasons. First, we can link directly to your site, thus, when we amplify the story, we can guide the user directly to the next step – inquiry. Second, this extends your credibility. Third, we can add to existing press coverage – a quote, video, update. We can also take articles you wish you would have been included in, and add you to the story.
AMPD
Then, armed with great content, we identify your target personas and target markets and amplify your content through Google, Retargeting, Facebook and LinkedIn. This builds excitement with your ideal audience.
CRM Integration
Then, we integrate into your sales process. This could be drip campaigns, counter content, marketing collateral, or as simple as your own internal magazine (the newsletter of today).
Social Distribution
The, we tap into your brand’s distribution sources to increase the readership of your content. This could be shared on your Facebook or LinkedIn pages, or, even on your Website through our news widget tool.
Real Time Analytics
And then comes arguably the most important features – data. Through measurement and data, we can get a sense of what content has the highest engagement, what demographics are engaging with the content, where they are, what days they read your content and more. And then, we give you AMPD data through our API integration with Google, LinkedIn and Facebook – for real time data on your ad campaigns (in addition to the monthly reporting feature).
Strategic Account Manager
Most tech platforms stop there. We didn’t. We integrated humans back into the process. Why? Business development is tough, thus, we want to make sure you are armed with someone to help you identify your goals and create action plans to help you solve them. And then, we build velocity – spreading your story around the Web so that targets can find your why you/why now, use your content for getting-comfortable, and engagement/act on your brand goals.