The Value of PR: Hint, Not All PR is Good PR PR can be incredibly difficult to evaluate, but here are some of the ways our media relations team secures earned media coverage to add credibility and build an audience.
Why You Are Not Getting Value Out of Your Generalist Franchise Marketing Agency To get value out of your franchise marketing agency — similar to getting value out of a team — you have to look at them as a part of your team, and you have to give them the assets to...
Tired of Franchise PR Agencies Not Doing What They Say They Are Going To Do? At Mainland, we avoid the common agency conundrum of overpromising and underdelivering (commitments exceeding outcomes). Here’s a look at how we do it.
The Tools You Need to Grow Your Franchise Business Are Here We are on a mission to delight our clients and will continue to do so by pushing disruption and innovation.
Our Founder Wrote a Book When deciding that you are ready to own your success, you will find that your personal and business lives will mix well together.